Sergeantsville Limited is proud to announce its nomination in the Kenya Avocado Industry Excellence Awards, under the Support Services Category – Development Partners Sub Category. This nomination is a significant acknowledgment of our contribution to strengthening Kenya’s avocado value chain and championing the growth of farmers, communities, and agribusiness stakeholders across the country.
The recognition is not only an honour to our team but also a reflection of the collaborative efforts we have undertaken with county institutions, farmer groups, private sector players, and development partners. At the centre of these achievements is our flagship initiative, the Makueni Avocado Summit 2025, which marked a historic first for the county and the avocado sector at large.
Our Role in Transforming the Avocado Sector
For years, avocado farmers have faced notable challenges, including hostile broker systems, unstable market prices, limited access to technical training, and a lack of reliable buyers. Recognizing these gaps, Sergeantsville Limited made it a priority to create platforms that empower farmers and promote fairness across the entire value chain.
1. The Makueni Avocado Summit 2025: A First of Its Kind
Planned and hosted by Sergeantsville Limited, the Makueni Avocado Summit 2025 held in KIE Grounds, Kikima, Mbooni, stands out as a landmark event. The summit brought together farmers, exporters, processors, agro-input companies, government representatives, and sector regulators for two days of learning, dialogue, and opportunity creation.
Key outcomes from the summit included:
- Direct engagement between farmers and legitimate buyers, enabling transparent pricing and reducing reliance on intermediaries and brokers.
- Hands-on training sessions where farmers learned about modern production techniques, postharvest handling, quality control, residue management, and global market standards.
- Open forums where farmers voiced long-standing challenges such as exploitation, unpredictable prices, taxation issues, and the impact of unreliable market information.
- Practical solutions from exhibitors and sponsors, including credit support, farm-input guidance, value addition demonstrations, and direct procurement commitments.
The summit became a turning point, demonstrating the power of collaboration in building a stronger, more organized avocado industry.
Why This Nomination Matters
Being nominated as a Development Partner is an important validation of the work we have invested in farmer empowerment and sector strengthening. The category recognizes organizations that go beyond business and actively contribute to:
- Improving farmer knowledge and skills
- Creating market linkages
- Providing capacity-building support
- Advocating for fair and transparent trading
- Enhancing sustainability within the avocado value chain
Sergeantsville Limited has consistently prioritized these values, ensuring that farmers are not only trained but also connected to real opportunities that improve their livelihoods.
Why We Need Your Vote
Winning this award would amplify the work we are already doing and expand our ability to support even more farmers and partners. It would also help shine a national spotlight on the importance of fair markets, farmer training, and stakeholder collaboration in Kenya’s avocado sector.
Your vote is more than support; it is a vote of confidence in building a transparent and prosperous avocado industry.
How to Vote for Sergeantsville Limited
Voting takes less than a minute. Here’s the process:
- Visit the official voting page: www.avocadoawards.co.ke/nomination
- Fill in your contact details
- Company Name: Sergeantsville Limited
- Category: Support Services
- Sub Category: Development Partners
- Add a brief comment on why you believe we deserve your vote
Every vote counts and moves the industry forward.
Looking Ahead
Sergeantsville Limited remains committed to advancing farmer empowerment, encouraging value chain transparency, and building partnerships that uplift communities. We thank all farmers, sponsors, partners, exhibitors, and stakeholders who continue to trust our work.
Together, we can transform the avocado sector into one of the most sustainable and farmer-focused industries in Kenya.
